About Kathleen

Kathleen Vergara is the vision behind Kath V. Photography and regarded as one of the world’s most talented and progressive newborn and baby photographers. Kath’s natural ability is complemented by an imaginative styling and design sense, which explores a fanciful and enchanting genre.
Over the past five and a half years, Kath has continued to refine her distinct technique and draws inspiration from every baby starlet that graces the studio. Kath’s relentless strive for perfection is consistently reflected in her ability to capture the perfect moment in a classical yet contemporary portraiture.
Behind the scenes, Kath runs a profitable and growing business, which she rates equally important as the quality of her work. Her astute business knowledge, marketing and sales techniques have seen Kath V. Photography as one of Melbourne’s most successful newborn and baby photographers.

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Platform Program: Defining your own photography style – why is it important.

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Workshop: The art of photographing NEWBORNS

A day through the lens of Kath V. will explore the essence of creating breathtaking and eternal newborn and baby portraits in an elegant and whimsical showcase as well as building a successful and thriving photography business.

The full-day session is designed to be interactive and enticing your individual style to shine.

Kath’s passion for newborn and baby photography is infectious, her work is brilliant and this opportunity presents a priceless investment in your career. Whether you are an experienced professional or entering the industry, this workshop will provide a wealth of knowledge, proven business strategies and a mentor in Kath who loves seeing her protégées succeed.

The art of photographing NEWBORNS
Kath will demonstrate how to safely pose newborn babies in a relaxed and comfortable position. Lighting, Composition and Colours will also be discussed and demonstrated. Kath will also show you the clever use of props and the different angles and compositions to get as many images (that look all different) from one set up. There will be 2 newborn models on the day.

*** Please note - Beanbag poses will NOT be covered.

Editing
Now it’s time to switch focus and watch your creations come to life. Kath will demonstrate her unique editing techniques that perfect images into sophisticated finished products using Lightroom and Photoshop. Kath will show you how to develop your own Lightroom preset to speed up your editing workflow. Kath will edit 1 newborn image from Raw file to fine art portraiture.

Business and Marketing
The remainder of the afternoon will take attention off the spotlight and into the nitty gritty of running a successful photography business. It is one thing to take great images and another to create a thriving business; an area that Kath sees many talented photographers fall short. Kath will outline the key marketing, sales and business strategies that she has used to grow the business year after year. Most crucial to Kath success is her ability to sell a session and secure repeat and referral business. Pricing and products will also be covered.


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